When we created the brand for The Lucky Bucket, we set out to craft more than just a fish shack—we wanted an experience. The name captures the fun, casual, and slightly cheeky personality of the brand while hinting at the fresh, crave-worthy seafood at its core. At the heart of it all is Lucky, the mischievous fish mascot proudly sporting his signature bucket pants—bold, playful, and completely unforgettable, just like the food. From the vibrant color palette to the eye-catching signage and witty packaging, every touchpoint was designed to make The Lucky Bucket impossible to miss. This isn’t just another fish shack; it’s a place where great fish meets great fun, turning every meal into a lucky catch.