New Holland Brewing Co. wanted to create a series of posters promoting their Spirits, and I was tasked with designing one for Blue Haven Gin—a juniper and citrus-forward gin featuring blueberries from Michigan’s west coast. This poster has a graphic homemade vibe, forming the bottle out of hand-picked blueberries—just like the ones you gathered with your mom on those warm summer mornings. Awe! A little nostalgia, a little gin. Just how Mom likes it.